Borotalco  

ONCE UPON A TIME THERE WAS A SMALL PHARMACY IN FLORENCE

In 1878 Henry Roberts discovered the formula of the Boro-Talcum.

Who knows if he could imagine that that white powder would have cuddled the skin of the Italians for more than five generations !

A REAL ITALIAN FRAGRANCE

With unique and incomparable scent, Borotalco symbolizes care and protection. The brand has reinvented itself without losing its identity, remaining grounded in both tradition and progressiveness.

It's many qualities and unique scent can be found in a complete product line for the whole family.  With the launch of the deodorants it has become a reference in the personal care market.

The BOROTALCO IS FOR THE WHOLE FAMILY

It's unforgettable green tin can was an immediate success, a genuine innovation destined to be present in every home.  Who of us does not have a memory linked to that legendary pack?

Over a short period of time it turned into an everyday item : perfect as an aftershave, a delicate face powder and for nappy changes.  Borotalco, with its countless benefits and applications, has a place in many families histories.  It's unique scent and green in evoke happy memories and stir pleasant emotions.

TODAY

Today Borotalco is a modern brand which offers efficacy and safety also to the youngest.  The product line now includes body washes, deodorants and soap bars with the unique scent of Borotalco wrapped in a modern and original packaging.

 Now Borotalco in Italy is

  - 1st best selling deodorants (spray)

  - 90% brand awareness

  - 10 million of users