Acqua Alle Rose
ITALY, FLORENCE 1867
Florence, Via dei Tornabuoni. In the city center, in 1843, the English pharmacist Henry Roberts opens the elegant Anglo-American Pharmacy “H. Roberts & Co. British and Foreign Chemists” where, besides selling English and American drugs, prepares solutions and distillates characterized by labels with the list of ingredients. In 1867 H. Roberts creates the famous “Acqua alle Rose” Roberts, that was a distilled water of roses.
THE BRAND ICON
Since 1867 when it was created by H.Roberts in his pharmacy in Florence, the famous Acqua alle Rose toning lotion for face care is one of the most durable beauty product of the Italian women.
The alchemy of its formula with precious natural ingredients, its unique fragrance and its distinctive elegance have become a beauty secret of the Italian women across centuries.
Pure distilled rose water enriched with the extract of 3 noble roses.
It has been close to the Italian women through generations for 150 years.
A TIMELESS PRODUCT
A unique formula. H.Roberts distilled the most precious extracts of the noblest roses, that he had first accurately selected for their specific benefits on the skin. He expertly mixed them to empower their properties and to create a distinctive fragrance. So he created the pure distilled water of superior roses pleasantly scented that labeled under his name.
A unique packaging. H.Roberts choose the cobalt blue color bottle to protect the pureness and preciousness of his formula from the rays of light. Plus, he indicated the whole list of ingredients on a Liberty style label. The famous “Acqua alle Rose” Roberts toning lotion for face care was born.
THE EVOLUTION OF THE BRAND
From the classic Toner to a complete range of skin care products for cleansing, tonifying and moisturizing visage skin. The timeless charm of this icon brand innovates to meet the needs of women’s everyday life. The range includes a complete offer for a daily visage beauty routine : refresing toner, creams and cleansers.
THE STRENGTH OF THE BRAND
Acqua alle Rose is an iconic brand very strong on key pillars: strictly linked to the Italian beauty tradition, appreciated for high quality and for the authentical ingredients.
Acqua alle Rose Toner is the 1° Toner in the Italian market with 40% Value MS
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